AI isn’t replacing creativity, it’s amplifying it.
I use AI as a strategic tool for faster ideas, sharper visuals, and richer brand experiences.
AI isn’t replacing creativity, it’s amplifying it.
I use AI as a strategic tool for faster ideas, sharper visuals, and richer brand experiences.
What This Means for You
- Rapid Ideation: Generate mood boards, storyboards, and concepts in hours, not weeks.
- Previsualization: See campaign visuals, set designs, or brand aesthetics before production.
- Content at Scale: AI-assisted personalization for different markets and demographics.
- Production Efficiency: Reduce cost and time without compromising storytelling.
How I Use AI in My Creative Workflow
1. Concept Development
AI-generated moodboards, storyboards, and quick concept variations for faster approvals.
2. Lifestyle & Model Imagery
AI-generated model and mood shots to replace costly, time-intensive shoots.
3. Scene & Background Creation
Custom AI backgrounds and composites for product visuals and campaign aesthetics.
4. Product Photography Support
AI for retouching, background removal, and batch edits to speed up e-commerce readiness.
5. Catalog & E-Commerce Tools
Virtual try-on mockups and AI-driven tagging for better discoverability and engagement.
6. Video Content Creation
AI-generated clips, motion effects, and voiceovers for ads and social media content.
7. Smart Copy & Marketing Variations
AI-assisted captions, product descriptions, and personalized ad variations at scale.
8. Process Automation
AI-powered trackers, reminders, and workflow optimization for smooth, consistent execution.
How I Use AI in My Creative Workflow
1. Concept Development
AI-generated moodboards, storyboards, and quick concept variations for faster approvals.
2. Lifestyle & Model Imagery
AI-generated model and mood shots to replace costly, time-intensive shoots.
3. Scene & Background Creation
Custom AI backgrounds and composites for product visuals and campaign aesthetics.
4. Product Photography Support
AI for retouching, background removal, and batch edits to speed up e-commerce readiness.
5. Catalog & E-Commerce Tools
Virtual try-on mockups and AI-driven tagging for better discoverability and engagement.
6. Video Content Creation
AI-generated clips, motion effects, and voiceovers for ads and social media content.
7. Smart Copy & Marketing Variations
AI-assisted captions, product descriptions, and personalized ad variations at scale.
8. Process Automation
AI-powered trackers, reminders, and workflow optimization for smooth, consistent execution.
CASESTUDIES
AI-Powered Ad Film for Waterful
Edited by: Avantika Boora
Agency: Jumpinggoose
The Brief
Create a visually compelling ad film for Waterful using cutting-edge AI tools, while staying true to the brand’s aesthetic and tone.
Our Process
1. Moodboard Creation - Started by generating a moodboard through AI, capturing the essence of Waterful’s identity.
2. Storyboard Development - Built a clear narrative structure aligned with brand guidelines to ensure consistency.
3. AI Image Generation - Crafted visuals for each frame, slide by slide, blending creativity with technology.
4. Clip Generation - Transformed static concepts into clips through AI video generation.
5. Final Touches - Added video edits, transitions, and text overlays for a polished, on-brand finish.
Outcome
A sleek, AI-crafted ad that merges technology with creativity, delivering a fresh perspective on brand storytelling.
Input
Shot in white background, in-studio
Generated Output using AI
Process Automation for Catalogue Shooting - Pixemix
About the Project
Pixemix, a stock image and video platform, needed a streamlined system to manage and execute catalog shoots efficiently. The goal was to reduce manual effort, ensure consistency across deliverables, and create high-quality assets for fashion and lifestyle brands, including both photographed and AI-generated visuals.
The Challenge
The existing process was slow and fragmented:
- Inventory tracking through Google Workspace was inconsistent.
- Deliverables were taking longer than planned due to poor coordination.
- The approval workflow lacked clarity, causing delays.
- Maintaining visual consistency across large volumes of images and clips was difficult.
The Approach
Designed an automated, structured process that addressed these pain points:
- Centralized Inventory System - Created an organized Google Workspace tracker with clear status updates and responsibilities.
- Template-Based Workflow - Built standardized templates for shot lists, naming conventions, and asset categorization to maintain uniformity.
- AI Integration - Incorporated AI-generated images and video clips into the pipeline for diversity and speed, ensuring they met quality benchmarks for fashion and lifestyle brands.
- Process Automation - Implemented automated reminders, approval checkpoints, and real-time progress tracking to minimize manual follow-ups.
- Quality Assurance - Added a two-step review system for both photography and AI outputs to guarantee high-resolution, brand-ready assets.
The Outcome
- Turnaround time reduced by 40% through process automation and structured workflows.
- Achieved consistent, high-quality visuals across the catalog.
- Improved team accountability and real-time visibility on project status.
- Delivered a rich mix of original and AI-generated assets optimized for fashion and lifestyle brands.
Sample: Weekly Reference Deck
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Sample: Weekly Reference Deck
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Catalogue for Studiowest
Shot + AI Integration
For this project, we combined the best of both worlds. All products were shot in the studio on a white background for perfect color accuracy and detail. For model and mood shots, we used AI—eliminating the need for multiple expensive shoots and cutting down production time without compromising on quality.
The result: a cohesive, high-quality catalog delivered faster and more efficiently.
Agency: Jumpinggoose
Team: Drisya, Elizabeth, Midhun, Theo, Supriya