Wesness x JUMPINGGOOSE®
When Westside launched Wesness with Fitpage, the idea was simple: make wellness cool enough that Gen Z actually cares. Not preachy, not boring - just high-energy, dynamic, and fun.
At JUMPINGGOOSE®, we were running their entire social media. For me, that meant to be brainstorming ideas, running shoots, managing clients, leading production, and even picking up the camera myself when needed. Basically, if it had to go live on their feed, I might have had a hand in it.
Wesness x JUMPINGGOOSE®
When Westside launched Wesness with Fitpage, the idea was simple: make wellness cool enough that Gen Z actually cares. Not preachy, not boring - just high-energy, dynamic, and fun.
At JUMPINGGOOSE®, we were running their entire social media. For me, that meant to be brainstorming ideas, running shoots, managing clients, leading production, and even picking up the camera myself when needed. Basically, if it had to go live on their feed, I might have had a hand in it.
The Early Days
Wesness was just starting out when I joined the account, which meant: no set playbook, no safety net. Campaigns had to click from day one. And with massive events like FUNRUN (2,000+ participants!), there was zero room for mistakes, while the whole idea itself was a trial and error thing.
Add to that, the timelines were brutal. Content often had to go out the same day it was shot. So planning became everything.
The Early Days
Wesness was just starting out when I joined the account, which meant: no set playbook, no safety net. Campaigns had to click from day one. And with massive events like FUNRUN (2,000+ participants!), there was zero room for mistakes, while the whole idea itself was a trial and error thing.
Add to that, the timelines were brutal. Content often had to go out the same day it was shot. So planning became everything.
What We Created
- Reels, carousels, and short-form videos built for Gen Z, think high-energy.
- Event coverage and promo/screen videos that captured the scale and energy.
- Photoshoots that showed wellness as a lifestyle which was used for the website, event banners, and branding in general.
- Strategy decks, campaign plans, and brand refresh work to keep everything evolving.
How We Made It Work
I leaned heavily into PPMs (pre-production meetings) to keep chaos at bay. They were a lifesaver - aligning the team, the client, and the plan before anything rolled out.
On-ground, it was all about agility. I led the production flow end-to-end, but I wasn’t afraid to step in and shoot stills myself to keep quality sharp. Turnarounds were insanely fast, so we built a system where ideas could move from brainstorm → shoot → edit → deliver almost seamlessly.
How We Made It Work
I leaned heavily into PPMs (pre-production meetings) to keep chaos at bay. They were a lifesaver - aligning the team, the client, and the plan before anything rolled out.
On-ground, it was all about agility. I led the production flow end-to-end, but I wasn’t afraid to step in and shoot stills myself to keep quality sharp. Turnarounds were insanely fast, so we built a system where ideas could move from brainstorm → shoot → edit → deliver almost seamlessly.
What Changed
Slowly, Wesness started feeling like its own brand. Not just a “new wing of Westside,” but a personality Gen Z could vibe with. Engagement climbed, events got noticed, and the overall brand identity became sharper, bolder, and more fun.
What I Took Away
This project taught me that structure and creativity don’t cancel each other out; they actually fuel each other. With the right systems (hello PPMs) and a hands-on approach, you can move fast and deliver work that feels alive. And that’s what made Wesness special.
Cheers to all the sleepless nights, high energy content, and the fun teams at Westside, Fitpage, and JG.